Activemedia started the first Food & Music Festival in early 2017 with Coca Cola as the main sponsor. This eventually became Pakistans most awaited event bringing together thousands of consumers with a common love for good food and great music.
The event has served as a platform for budding chefs and a stage to the best musicians. The scale is growing each year and we closed last season in 7 major cities with a footfall of 250000 plus excited consumers 600 plus eateries and more than 72 concerts. This festival generates massive PR with coverage in print TV & radio while the digital reach crossed 4 million organic impressions
This year we intend to further grow this platform making it a bigger bolder and better for consumers and partners alike. Since we truly believe that nothing can touch the soul better than food and music Season 3 of the festival will now be launched as SOUL FOOD & MUSIC FESTIVAL.
